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Title	Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
Author	Keller, Kevin lane 1956-
Published	Harlow : Pearson, c2013
Edition	4th ed
Detail	590 p. : col. ill. ; 28 cm
Subject	Brand name products -- Management.(+)
	Brand name products.(+)
	Product management.(+)
	Brand name products -- Management.(+)
	Branding (marketing).(+)
	Marketing -- Management.(+)
Source Types	Book

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hold	No	Location	Collection	Unit	Copy	CallNo	Status
	1	สำนักวิทยบริการ	หนังสือภาษาอังกฤษ (ชั้น 3)			658.827 K29S 2013	Available