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Title Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
Author Perreault, William d
Published Boston : McGraw-Hill/Irwin, c2006
Edition 10th ed
Detail xl, 638 p. : ill. + 1 CD-ROM
Subject
Added Author Mccarthy, E. jerome
Source Types Book
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